Monday, 3 September 2012

Empowering a Liberian NGO with a Website

Contributed by Guillaume Foutry

Websites and social media are fantastic communication tools for NGOS, offering them the possibility to reach out quickly and at a very low cost existing and potential donors. Unfortunately, NGOs in Liberia do not always have the knowledge or skills to build and maintain their presence on these platforms.

This is where NATC comes in and can do everything for these organizations. We recently worked with the Angie Brooks International Centre (ABIC), a Monrovia based NGO that aims to empower women in West Africa to trigger social and economic development.

After discussing with them, we helped them to identify what the goals of the website should be and to which audience it should be built for. We then provided them with a range of options for the website design and architecture and assisted them with the copy and assets.

As the objective was to build something simple that could be easily maintained by ABIC staff, we decided to use Bluehost for the hosting solution and Wordpress for building/managing the website. We also found a flexible, easy to change, beautiful design for the website. The current set up ensures that ABIC, independently from NATC, can add new content to the website. And if in the future new features/functionalities need to be added, Wordpress offers many quick solutions through its plugins system.

We felt it was an enriching experience for both sides as they got a better understanding of what the successful components of a website are and we got to know a lot more about their activities and the impact they have here in Liberia.

The website is now live and you can have a look at It will enable ABIC to reach two objectives: reach out more potential donors and increase the exposure of the NGO, but also create a new donation stream, as users will be able to make online donations. Above all, the website gives ABIC a voice online, something essential for such an organization in 2012.

If you would like to get a website built, please get in touch with us as we can offer you a range of affordable solutions. If ABIC aims to empower women, NATC wants to empower businesses and organizations, helping them to grow thanks to products and services we provide.

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